

OUR STORY


Parthivi Adhyaru
Founder & Creative Director
Over the past two decades, I have built my journey through Fashion Designing, focusing on Traditional and Fusion concepts, while actively engaging in social, cultural, and spiritual activities. Mentoring Gujarati dance groups and creating projects like a Sanskrit Stuti video strengthened my belief in my creative path and inspired me to work towards embedding cultural and spiritual values into the evolving fabric of society. Through initiatives such as providing basic education to slum children, conceptualizing a Tree Bank, and organizing free medical camps for police officers, I discovered a deeper purpose in serving the community.
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Alongside these efforts, my love for writing continued to grow. Guided by Divine grace, I have authored and edited around 19 books covering poetry, current affairs, travel, short stories, and lifestyle topics. My journey across the Gujarati cultural landscape has been fueled by a passion to celebrate and preserve the richness of my mother tongue. This commitment led me to create Poetree - Kavitaa nu Kalpavruksh, a cultural initiative dedicated to connecting the new generation with the timeless beauty of Gujarati poetry.
Through Poetree as a socio-cultural brand, I am working towards empowering rural women by offering skill development and employment opportunities. I am also deeply involved in promoting our Vedic heritage through the design of traditional cultural artifacts and the creative revival of Sanskrit Shlokas. As a writer, journalist, cultural curator, and director at Nutan Nagarik Co-operative Bank, I continue to serve with dedication, creativity, and a deep-rooted love for my culture and community.

Archana Patel
Feature Director
Archana Patel is a seasoned Ayurveda Skin Care Product designer and cosmetics developer with 15 years of entrepreneurial experience. Alongside her expertise in natural skincare, she also has a strong background in clothing and fashion designing, blending traditional aesthetics with modern trends.
Currently, she expertly manages finances and administration at Poetree, ensuring the smooth operation of our business. Her creative instincts in design, and her unwavering commitment to quality make her a valuable asset to our team.